Sri Lankan actress and model Jacqueline Fernandez has been announced as a new ambassador for Lee Jeans, and will feature in the brand's campaign for its new range of Body Optix denims.

Fernandez commented 'Fashion means different things to every single person. Fashion is individualistic. It's about who you are and being true to yourself. Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years'.